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How to Land Wholesale Accounts for Your Candle Business

Tue, 15 Apr 2025 17:40:45 GMT

How to Land Wholesale Accounts for Your Candle Business

Acquiring wholesale accounts is a place where any chandelier wants to see themselves at! You know how it is, going down the aisle at Walmart, and thinking dang, what I would give to have my candles on their shelf. And maybe Walmart is too ‘sell-out’ but you get my drift. We know that if we can get on the shelves of stores, we can define and measure a certain amount of success. But how does one do that? Here are some tips I’ve learned along the way.

1.First things first, don’t be afraid to communicate. Send those emails, ask those questions. Do research in areas of the globe that interest you, understand their market, and fire at will. The worst thing that can happen, is they say no… However, you miss every shot you don’t take, so don’t be afraid.

2.Another pro tip is to physically show up to the places of interest with examples in hand. Home fragrances are a bit of an impulse buy, and scents/aromas evoke memories that can’t be called up via the world wide web. Show people your product and let see what they are missing out on!

3.Don’t undercut yourself! Make sure you have done a thorough COG analysis on your materials and labor before you offer pricing! Your time and products are valuable! Always remember that!

Wholesale accounts are not for every creator, so keep that in mind as you discover your path. They are a great way to get your name out there and expand your business if that is what you seek to do! No matter what, Love what you do!! Until next time Chandeliers ��

Craft Fair Season: Lessons Learned & Tips for Success

Wed, 02 Apr 2025 13:40:14 GMT

Craft Fair Season: Lessons Learned & Tips for Success

Positioning yourself well for craft fair season is a crucial piece of the small business puzzle —and as a small business owner, I’ve found it to be invaluable. Now entering year two of this journey, I’m stepping into it with more knowledge, confidence, and a strong sense of self-worth.

That wasn’t always the case. There were plenty of moments when I looked in the mirror and asked myself, “Am I a fool for doing this?” The jury’s still out on that one (lol), but one thing I do know? When it comes to manufacturing home fragrances , I’m on the right path. My focus is on craftsmanship and innovation , and I’m committed to pushing forward.

Now, let’s get back to the real craft fair season conversation. It can feel overwhelming, but I’ve learned some valuable lessons that will help you navigate it with confidence.

1. Start Small… Seriously, Start Small!

I made the mistake of going overboard —coordinating every little detail, branding everything in sight. The result? My booth looked less like a small business and more like a friendly pyramid scheme (ouch).

The truth is, craft fair shoppers aren’t looking for gimmicks. They want authentic, handcrafted products made by passionate artisans . Over-branding before I had built customer relationships didn’t do me any favors. I ended up ditching expensive printed pens and T-shirts and going back to the basics— a decision I wish I had made sooner. Lesson learned!

2. Don’t Spread Yourself Too Thin

As the season approaches, I have a mental checklist of “what NOT to do this year.” At the top of that list? Trying to be everywhere at once.

Ambitious entrepreneurs, listen up:
✅ You can’t be at every craft fair.
✅ Not everyone is your audience.
✅ A bad sales day does not define your success.

If this is your first year, remember— slow and steady wins the race. Some days will be great, others not so much. But what matters most? Keep going! The right customers will find you, and your business will grow.

So, as you gear up for craft fair season , embrace the lessons, trust the process, and most importantly— never give up! ��✨

How to Measure Success in a Small Business: Lessons from Corporate America

Wed, 19 Mar 2025 17:37:41 GMT

How to Measure Success in a Small Business: Lessons from Corporate America

Success isn’t always about hitting massive revenue goals or scaling like a Fortune 500 company. But when I think about KPI measurement in my corporate job, it all seems straightforward. Applying that same logic to my small business? Now, that’s where things get tricky!

At first, I thought I couldn’t compare my business to a multibillion-dollar brand , but the reality? I can—and should. While my revenue and team size are vastly different, my expectations for success and customer satisfaction are just as high. Here’s how I apply corporate strategies to grow my small business:

�� Personal Growth

I always joke, “Well… I’m an expert at what NOT to do!” But the truth is, trial and error have been my best teachers . Every mistake refines my skills, builds my confidence, and sharpens my decision-making. I can see clear progress from when I first started—and that, in itself, is success!

�� Customer Experience: The Real KPI

One of the hardest lessons in business? Not every unhappy customer will tell you—they’ll just disappear. I make it a priority to engage customers, request feedback, and take action when needed. While I can’t make everyone happy, ensuring a positive experience keeps my brand strong.

⚖️ Work-Life Balance… Still a Work in Progress!

Running a business while balancing life? Let’s just say, I’m still under construction in this department. More on that later! ��

�� Financial & Brand Milestones

I’m in year two of my journey, and this year is all about growth and brand recognition . My goal? To make this the breakthrough year that sets the stage for long-term success.

Success isn’t just about numbers—it’s about progress, adaptability, and resilience . Whether you’re scaling a business or perfecting your craft, each step forward is a win.

#SmallBusinessSuccess #EntrepreneurLife #HomeFragrance #KPIforSmallBusiness #GrowthMindset

Embracing Trial & Error: The Journey to Mastering Home Fragrance & Business

Tue, 18 Mar 2025 17:07:26 GMT

Embracing Trial & Error: The Journey to Mastering Home Fragrance & Business

If I had to confess something to you, my home fragrance-loving reader , it’s this—I never get things right the first time. Sounds wildly inefficient, right? But for some of us, that's just how we're wired. I dive in headfirst, eager to create, knowing I'll figure out the details along the way.

You’ll hear marketing experts preach about planning, strategy, and media management—and while those are important, never underestimate the power of learning through trial and error . It can be frustrating, even costly, but it eliminates the "should’ve, would’ve, could’ve" and transforms you into the expert of your own dream.

Whether you’re building a small business, crafting luxury candles, or curating the perfect home ambiance , trust the process. Every misstep is a lesson, every pivot is progress, and every moment of persistence brings you closer to success. ✨��️

From Burnout to Burning Bright: My Journey to Becoming a Candle Business Owner

site-7pxkSw — Mon, 17 Mar 2025 16:39:14 GMT

From Burnout to Burning Bright: My Journey to Becoming a Candle Business Owner

I’m not starting from the beginning, but somewhere in the middle—where life took a turn, and I felt the pull to become a small business owner and my own boss. Many crossroads led me here, and let’s just say, the road wasn’t exactly smooth.

Have you ever just grown tired of making other people rich? Day in and day out, being gaslit into thinking your hard work is appreciated, that it’s all leading to some mythical pot of gold ? But that pot never arrives. Instead, your success is measured by how much success you bring to others. Oh girl, clutch the pearls! I just couldn’t take it anymore.

When I sat down to figure out what I truly wanted to do, my list was endless. I dreamed of launching my own makeup line , crafting handmade soaps and bath oils , creating luxury candles , DIY furniture—you name it. I even planned to produce my own essential oils . At one point, my basement looked like a scene straight out of Breaking Bad—all in the name of authenticity!

The point is, I had an appetite for entrepreneurship . A hunger deep in my soul to break free from the corporate machine and finally turn my passion into a thriving business .

After countless late nights and a decision-making process that felt like it spanned the entire map, I had an epiphany: candles. They checked every creative box for me, and I’ve used them in my daily life for as long as I can remember. I had made candles before, but never at the level I envisioned for a handcrafted candle and home fragrance business . The research and testing process was intense, but I was ready for the challenge. That kicked off a year-long journey I’ll never forget. ��

Fast forward two years later , and I am confident in my brand and my products . But guess what? Now I’ve entered an entirely new world: digital marketing —and let me tell you, it’s a beast. Between learning social media marketing, SEO strategies, AI-driven advertising, and e-commerce trends , it’s a whole new challenge. But that’s a story for another day.

Stay tuned to watch me Forrest Gump my way through multi-level marketing, AI, and just Google in general.

�� If you’re thinking about starting your own small business, candle-making journey, or side hustle , I see you. Keep pushing, keep learning, and don’t be afraid to take that leap!

Talk soon, Besties! ��✨